The technical foundation

Performance & Infrastructure

Managed hosting, speed optimization, email deliverability, and analytics. The invisible layer that makes marketing work, customers convert, and decisions get made on real data.

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94
PageSpeed score

The problems this solves

hourglass_bottom

Slow sites lose customers

One extra second of load time cuts conversions by 7 percent. Bounce rate doubles between 2 and 5 seconds. You're leaking money you can't see.

mark_email_unread

Your emails aren't arriving

Password resets never show up. Contact form notifications get lost in spam. Marketing emails don't reach anyone.

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You're flying blind on data

Google Analytics installed six years ago tracks nothing useful. Conversion goals aren't set up. You have no idea where marketing spend is being wasted.

What's included

cloud

Managed Hosting

The right hosting, coordinated on your behalf.

What's included

  • check AWS, Cloudflare, or managed WP host selected per client
  • check Server monitoring and resource scaling
  • check Cache configuration and CDN setup
  • check DNS management with change history
  • check HTTP/3 and modern protocol support enabled
  • check Migration between hosts included when needed

info Scope boundary

The hosting bill itself is paid to your hosting provider, not us. We coordinate and manage u2014 but we don't mark up hosting fees.

speed

Performance Tuning

Sub-second load times as the baseline.

What's included

  • check Object caching and page caching layered correctly
  • check Database query optimization
  • check Image pipeline for WebP and AVIF
  • check CDN configuration and asset optimization
  • check Core Web Vitals monitoring
  • check Monthly Lighthouse audit with prioritized recommendations

info Scope boundary

Rebuilding fundamentally slow themes or poorly-coded custom plugins is a separate engagement u2014 quoted under Engineering & Recovery.

mail

Email Infrastructure

Every email lands where it should.

What's included

  • check SMTP or transactional provider setup u2014 Sendgrid, Mailjet, Postmark
  • check SPF, DKIM, and DMARC records configured properly
  • check Deliverability monitoring and inbox placement testing
  • check Transactional and marketing streams separated
  • check Bounce and complaint handling
  • check Sender warm-up when moving to a new IP

info Scope boundary

Writing marketing emails or managing campaigns is not included. We handle deliverability infrastructure; you handle the content.

analytics

GTM & Analytics

Real data, measured correctly, so decisions become obvious.

What's included

  • check Google Tag Manager installation and configuration
  • check GA4 setup with conversion goals defined
  • check Consent Mode v2 for privacy compliance
  • check E-commerce tracking configured
  • check Custom event tracking for buttons, forms, downloads
  • check Monthly report with actionable observations

info Scope boundary

Marketing strategy and campaign optimization are separate services. We measure accurately; you decide what to do with the numbers.

Who this is for — and who it isn't

thumb_up Good fit if…

  • check_circle Your site is tied to real business outcomes u2014 leads, sales, appointments
  • check_circle You send transactional emails (receipts, password resets)
  • check_circle You want to make data-informed decisions instead of guessing
  • check_circle You've outgrown shared hosting but don't want to become a server admin

thumb_down Not a fit if…

  • cancel Your site is a hobby project with no revenue at stake
  • cancel You're satisfied with your current speed, deliverability, and analytics
  • cancel You already have an in-house DevOps person

How it works

01

Infrastructure audit

We benchmark your current speed, hosting, email deliverability, and analytics. You see exactly where the leaks are.

02

Prioritized recommendations

Written report ranking fixes by impact vs. effort. Some fixes are free tweaks. Some are project work u2014 quoted upfront.

03

Implementation

We set up or migrate systems. Zero-downtime cutover. Documented rollback plan for every change.

04

Ongoing monitoring

Monthly reports on speed, deliverability, and analytics. We tune as your traffic grows.

Faster site. Landing emails. Real data.

Book a free infrastructure audit. We'll show you exactly where you're leaving money on the table — with numbers.

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